Frase
Overview
Frase is an agentic SEO and GEO (Generative Engine Optimization) platform designed to help content and SEO teams rank on Google while ensuring their brand is cited by AI search engines like ChatGPT and Perplexity. By learning your brand and automating the content lifecycle, Frase monitors your visibility, detects when your content is dropped from AI answers, and suggests specific updates to regain your position.
The platform is built for in-house content teams, SEO professionals, and agencies managing multiple clients. Typical use cases include identifying content decay in AI search results, drafting data-driven updates to improve rankings, and monitoring visibility across both traditional search engines and emerging AI-driven answer engines to ensure your brand remains a primary source of information.
How to use it?
- Connect your website to the Frase platform to begin monitoring your content’s performance.
- Use the AI Visibility Checker and Content Guard to identify pages that have lost their ranking or AI citations.
- Review the platform’s suggested content edits, such as updating pricing or adding missing FAQ sections.
- Accept the suggested changes to refresh your content and track the subsequent recovery in search and AI visibility.
Features
SERP investigation and examination, Content briefs produced by artificial intelligence, Tool for structuring and creating outlines, AI-powered writer for quick generation of optimized content, Feature for identifying keywords and comparing with competitors, Tools for smooth collaboration within teams
