Clay 2.0
Overview
Clay is a go-to-market platform designed to help sales and marketing teams research target companies and individuals using AI-driven workflows. It integrates data from over 150 providers, allowing users to combine multiple sources for comprehensive coverage and actionable insights. By leveraging features like Claygents for research, a data marketplace, and signal tracking, the platform enables teams to identify prospects based on real-time triggers such as job changes or promotions.
The tool is built for GTM operations, sales, and marketing professionals who need to manage complex outreach, enrich CRM data, and automate lead generation. Typical use cases include building targeted ad audiences for LinkedIn and Meta, managing outbound sequencing, performing account research, and maintaining high-quality data within a CRM.
How to use it?
- Connect your data sources or browse the integrated data marketplace to aggregate prospect information.
- Use natural language with the Sculptor tool to build custom GTM workflows and automated research processes.
- Configure Claygents to monitor specific signals or intent data for your target accounts.
- Sync your enriched data and audiences directly to your CRM, ad platforms, or native messaging sequencer to execute your campaign.
Features
Access over 50 different data sources, create precise lead lists quickly, link with more than 50 CRM platforms, extract leads from various online sources, use AI-generated email templates, streamline company research, enhance leads with more information, identify job changes and work email addresses, search through tech stacks, craft customized campaigns, establish connections with nearby businesses, and automate prospecting using GPT-4.
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