Web Experimentation involves testing various elements on a website to enhance its performance and user experience. Mobile App Experimentation allows testing different features within a mobile application. Server-side Experimentation involves conducting experiments on the server side to optimize performance. Behavior Analytics analyzes user behavior to gain insights for informed decision-making. Personalization tailors content and experiences based on user preferences. Rollouts facilitate gradual release of new features to assess their impact. Customer Data Platform gathers and analyzes customer data for improved targeting and personalization. Program Management helps in organizing and overseeing experimentation and personalization initiatives effectively.